Experience. Creativity. Industry Knowledge.
THE STORY BEHIND BLUE DOJO
Blue Dojo is an independent fashion design and product development consultancy, bringing together creative direction, technical expertise and industry knowledge to develop considered products across denim, casualwear and wider fashion.
FOUNDED 2020 · LONDON · UK
A Second-Generation Approach to Fashion.
JAYESH'S STORY
Jayesh's passion for fashion and denim began at an early age, growing up within his family’s garment manufacturing business (Fashionwear Manufacturers Ltd).
His father and brothers built Fashionwear Manufacturers Ltd into a well-respected UK manufacturing business, giving Jayesh an early understanding of the complete product journey — from design and fabric selection through to manufacturing, finishing and the final garment.
After graduating from De Montfort University with a degree in Fashion Design, Jayesh returned to the family business, designing garments for high-street, heritage and catwalk brands.
The Journey
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Early Years
Fashionwear Manufacturers Ltd
Jayesh grew up within the family manufacturing business, gaining early experience in fashion manufacturing and product development.t.
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2015
Joined F&F Tesco as Design Manager
Worked across ladieswear and menswear.
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2019
Represented F&F Tesco at the Kingpins Show in Amsterdam
Shared knowledge around sustainable denim.
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2020
Blue Dojo founded
Bringing together creativity, technical expertise and commercial thinking.
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Today
International research, sourcing, consulting and product development across the fashion industry.
GLOBAL COLLABORATION
A Global Perspective.
Blue Dojo works across an international network of brands, mills, suppliers, manufacturers, creatives and industry partners.
What Drives Blue Dojo
Blue Dojo brings together creative design, technical expertise, industry relationships and commercial thinking to help brands develop better products.
Whether supporting an established brand, developing a new label or working on a bespoke project, the approach is collaborative, considered and focused on turning ideas into viable products.
Exploring new ideas, silhouettes, fabrics and visual directions.
Decades of combined industry knowledge across design, denim, sourcing and manufacturing.
A global network of mills, manufacturers, suppliers, creatives and industry specialists.
Let’s Create Something.
Whether you’re developing a new brand, building a collection or looking for specialist fashion expertise, Blue Dojo can help take your idea from concept to creation.