BLUE DOJO — FASHION DESIGN & CONSULTANCY
Designing Fashion From Concept to Creation.
Independent fashion design and product development consultancy specialising in denim, casual wear and bespoke fashion projects.
From First Idea to Finished Garment.
THE BLUE DOJO APPROACH
Blue Dojo brings together creative direction, fashion design, product development and industry expertise to turn ideas into considered, commercially viable products.
Whether developing a new collection, supporting an established brand or building a fashion concept from scratch, every project is approached with a balance of creativity, craftsmanship and practical industry knowledge.
Create Expertise. Industry Experience
WHAT WE DO
FASHION DESIGN & DEVELOPMENT
From initial concept and trend direction through to technical development and finished garments.
DENIM & CASUAL WEAR
Specialist expertise across denim, jackets, skirts, shirts, bottoms and contemporary casual wear.
Helping new and emerging brands develop products, establish direction and connect with the right mills and manufacturers.
NEW BRAND DEVELOPMENT
Using AI-assisted design tools to visualise CADs, experiment with fabrics, colours and prints, and create compelling product imagery.
AI DESIGN & VISUAL DEVELOPMENT
SELECTED WORK
A Selection of Fashion Projects, Denim Development and Creative Collaborations
EXPERIENCE MEETS NEW POSSIBILITIES.
With a second-generation background in the fashion industry and experience across design, denim development, sourcing and production, Blue Dojo combines traditional industry knowledge with new creative technologies.
From traditional CAD development to AI-assisted visualisation, ideas can be explored faster and presented with greater clarity.
CAD DEVELOPMENT
AI VISUALISATION
FINAL CONCEPT
Sustainability is considered throughout the product development journey — from the choice of cotton, yarns and fabrics through to mills, garment manufacturing and finishing.
Better Thinking. Better Making.
RESPONSIBLE DEVELOPMENT
COTTON
MILL
FABRIC
GARMENT MAKING
FINISH
TRUSTED BY CREATIVE TEAMS AND BRANDS
WHAT PEOPLE SAY
Jay goes above and beyond to make things happen. He relays information clearly and quickly. I can tell he truly cares about the project and always has a fantastic attitude that gets me excited about work.
Jay always has such a great sense of humor and shares his input kindly. I would tell someone who is considering working with him that it would be a mistake not to.
Jayesh has really done a fantastic job and he is extremely insightful and great at what he does.
ELENA BONVICINI, FOUNDER, EB DENIM
SHAUN GHORI, HEAD OF FABRIC AND COMPLIANCE, ASOS
I’ve known Jayesh for many years in a social and professional capacity. I’ve had the pleasure of working with him as a customer and also a work colleague.
Professional, talented, dedicated, honest, kind, friendly are just a few words to describe him.
I couldn’t give a greater recommendation for Jayesh. He brings a wealth of knowledge, which would make any project he undertook a great success!
MICHAEL TRAINA, DIRECTOR, TRAINA TEXTILES
I’ve known Jay for many years and if I were to describe him in one sentence and in my informal way, he is one of the coolest guys to work with. His enthusiasm, creativity, and work ethic are second to none. I highly recommend his services to any brands or suppliers. He is well respected within the industry for his knowledge in denim, design, and advanced sustainability.
He is always thinking outside the box and passionate about the UN sustainability goals to deliver the best possible sustainable garment with creativity and a touch of individuality.
ANI WELLS, FOUNDER AND DIRECTOR, SIMPLY SUZETTE
Working with Jay has been one of the best moves in my career. With his expertise and experience in design, garment manufacturing, and sourcing, I am always confident that Jay will get the job done while still getting to have some laughs along the way.
With similar passions for sustainability, working together has been instrumental for me in my mission to help brands meet their sustainability goals and deliver the best possible product.
Have a project in mind?
Whether you're developing a new brand, creating a collection or looking for specialist denim and casualwear expertise, let's start a conversation.